Week 6 2D Design

This week we took time to develop a design for our end of year exhibition. It was decided that the exhibition will be called 102 and have a tag-line "Art from the Hotlands".

Practical:

Draft 2 headline designs for the student exhibition based on: 

•  Design 01: Design in a style that appeals to a design Industry client 

Here are my sketch and Illustrator idea for the design,

•  Design 02: Design in a style that appeals to a non-profit arts organization 

Here are my sketch and Illustrator idea for the design,

For both designs i gave a qualitative rating based on the 7 following criteria;

                                                                                     Design 1                                   Design 2

1.  Accuracy in addressing the brief                              4                                                7

2.  Immediate visual appeal                                           4                                                8

3.  Cross generational appeal                                         3                                                6

4.  Suitability for print                                                    2                                                8

5.  Suitability for web                                                      3                                                8 

6.  Monochromatic suitability                                       2                                                8      

7.  Simplicity                                                                     3                                                7

  

Group Activity:

We all had to go through that same 7 criteria to rate each others designs then get a average score, here are the results.

Warwick:

Accuracy in addressing the brief - 6

Immediate visual appeal – 4.8

Cross generational appeal - 3

Suitability for print – 2.8  

Suitability for web - 4

Monochromatic suitability -

Simplicity – 3.3

Sunita:

Accuracy in addressing the brief – 5.3

Immediate visual appeal - 5

Cross generational appeal – 4.6

Suitability for print – 2.8

Suitability for web – 5.8

Monochromatic suitability – 1.8

Simplicity – 4.3

Rachel:

Accuracy in addressing the brief – 6.3

Immediate visual appeal – 6.5

Cross generational appeal – 6.6

Suitability for print – 8.3

Suitability for web - 9

Monochromatic suitability – 9.1

Simplicity - 9

Josie:

Accuracy in addressing the brief – 3.5

Immediate visual appeal – 3.8

Cross generational appeal – 3.8

Suitability for print - 2

Suitability for web – 4.1

Monochromatic suitability - 1

Simplicity – 3.3

Kath:

Accuracy in addressing the brief – 5.3

Immediate visual appeal – 4.5

Cross generational appeal – 3.6

Suitability for print - 2

Suitability for web – 3.1

Monochromatic suitability – 1.5

Simplicity – 3.3

Maha:

Accuracy in addressing the brief – 5.5

Immediate visual appeal - 4.5

Cross generational appeal – 5.8

Suitability for print – 5.5

Suitability for web – 5.6

Monochromatic suitability – 7.3

Simplicity – 5.5

Mark:

Accuracy in addressing the brief – 6.1

Immediate visual appeal – 5.1

Cross generational appeal – 5.8

Suitability for print – 6.8

Suitability for web – 7.3

Monochromatic suitability - 6

Simplicity – 6.6

Research:

Reference(http://www.youtube.com/watch?v=3r2qHTKPBmU)

I watched this clip which was very insightful to me. First thing that i got out of this is the guy directs you to a website called fonts.com. I have already heard about this site but what i didnt know what that you could type in the name of the brand you want to use and it will display it in all the fonts available on the website. I would love to be able to imagine great logos but for some reason it takes me longer and also to look at other peoples work to get inspiration or ideas. I found it fascinating that this guy basically only uses 3 things (Helvetica, shape of main stem of tree and leaf shape) to create a catchy, clean looking logo.

"That's all I have to say about that. " Forest Gump...